"The greatest business opportunity in my career presented itself as a market collapse. Things worked out well, but a lot of pioneering was involved. Today, executives encountering such circumstances have help available -- in the form of Don Mitchell's and Carol Coles's, The Irresistible Growth Enterprise. This book tells how to turn negatives into positive and to take advantage of changing trends, whether up or down."
-- Norman R. Augustine
Chairman of the Executive Committee, Lockheed Martin and author of Augustine's Laws
An Action Plan for Irresistible Force Management
Shed your complacency about irresistible forces, think about how you relate to irresistible forces now, and start using all irresistible force as proprietary advantages. To help you get started, here is a list of things to do now:
1. Write down where your company is good at locating and preparing for tomorrow's irresistible forces.
2. Write down where your firm needs to improve now to respond effectively to tomorrow's irresistible forces.
3. Write down those areas where your business must change in order to perform close to its future potential for irresistible force management, and set deadlines for when those changes need to happen.
4. Share what you have written with those who will have to make the changes. Give them this book, and set a time limit for them to review their plans with you for how they are going to meet these deadlines for change.
5. Begin helping everyone in your enterprise learn how to identify the stalls described in Part One of this book, how to overcome them through stallbusting, and how to create many 2,000 percent solutions by using the eight-step irresistible force management process described in Part Two.
6. Put measurements in place for each key activity to track the effectiveness of your response to irresistible forces affecting your company.
7. Begin experimenting with exposing parts of your operations to severe environments in order to create greater ability to work with these forces.
8. Review your progress monthly against what you found initially.
9. Reread this book frequently.
Make two copies of the preceding list of tasks and put one somewhere near your office telephone and the other near your computer. You will see it every time you make or receive a call, or write or read an e-mail. It will remind you to communicate these critical points.
In Part Two of The 2,000 Percent Solution, it describes a master Eight Step Problem Solving Process that
can be used in any situation to create rapid progress. The concept behind improving economic
performance is simple. This Process allows you to break through stalls and find 2,000 Percent Solutions!